Defeating the Digital Myth
Despite the popular perception that digital is replacing print, printed publications are not going away any time soon.
Books and E-readers
The most dramatic influence on print demand is in the book arena, although both print and digital book versions have experienced stellar year-over-year growth courtesy of what is viewed as an improving economy, according to the Association of American Publishers (AAP).
The Trade space net revenue grew 27 percent in January 2012 compared to January 2011, with Children's/Young Adult physical format hardcover and paperback registering increases of 68.9 percent and 61.9 percent, respectively. On the digital side, a 475 percent increase was realized; largely a factor of more available options
in the marketplace for devices aimed at those demographics.
Related Content
Comments
