Defeating the Desktop Menace

"Agencies have tight budgets, so their perception is that if they run 1,000 copies of a five-page booklet on a printer it doesn't cost anything," says Tucker. "But if they go to the in-plant they have to pay for it"—even if the real cost is less.

Back To School

Customers don't seem to understand that they're wasting the organization's money by using desktop printers instead of the in-plant. So how can you educate the culprits?