Defeating the Desktop Menace

The good news is that IT is likely to be glad to hand over responsibility for the printers to the in-plant—after all, IT folks are not in the printing business.

"I'd say it's reasonable to expect that the IT group wants to shed this responsibility," says Barron.

Marketing services that customers can't do on their own will not only bring in more revenue to make up for the shortfall due to desktop printers, but will also help customers remember your in-plant when they're considering running off prints on their own.