Data Centers Merge and Move Ahead

"It doesn't necessarily save money over the older approach, but it allows us to better target our communications, which is much more effective," says Gaddis. Donors and alumni also receive personalized mailings now.

For the printing department, taking on the data center's work has made a huge difference. "After 10 years of budget crunch, the survival of the in-plant is no longer a question," Gaddis says. "Once the IS center gave these jobs to us, they sure didn't want 'em back."