Cutting Through The Complexity

One easily overlooked advantage of automation is that, in the hands of skilled operators, it can actually open up markets that heretofore might have been closed to them.

"Increased sophistication allows people who are versed in digital printing—and these are people who are pretty computer-literate to begin with—to make a smoother transition to mechanical printing, since different parameters are involved," says Mark Pellman, sales engineer for Baum USA. "This way, they can cover more markets."