Do Customers Still Think Your In-plant Kills Trees?
Print has gotten a bad rap over the years, with uninformed people insisting that it “kills trees” and clutters landfills. In fact, print is a far more sustainable process than many in the general public realize, as much of the paper used is made from recycled content and from trees planted by paper mills, and most ends up in a recycling bin. (Plus, the carbon footprint of the supposedly innocuous alternative, email, is significant when considering the energy needed to move it and store it using air conditioned data centers.)
Still, in a new IPG survey, 61% of in-plants reveal that they have encountered customers who perceive print as not environmentally friendly. And 23% have lost print work because of this perception.
Fortunately, 43% are working hard to change that view by reaching out to their customers to spread the message that print is a sustainable process. They are sharing information on sustainability practices such as reforestation provided by paper vendors along with sustainability facts from Two Sides North America and ChoosePrint.org.
These findings, and many others, will be discussed by IPG Editor Bob Neubauer in an upcoming webinar titled "Sustainability: Green Strategies for Your In-plant," taking place March 23 at 2 p.m. EST. Using new IPG research, Neubauer will reveal some of changes in-plants are making to be more sustainable, and then speakers from Cigna Output Distribution Services and IWCO Direct will discuss sustainable practices at their print operations and offer ideas of ways your in-plant can be more environmentally conscious
Bob has served as editor of In-plant Impressions since October of 1994. Prior to that he served for three years as managing editor of Printing Impressions, a commercial printing publication. Mr. Neubauer is very active in the U.S. in-plant industry. He attends all the major in-plant conferences and has visited more than 180 in-plant operations around the world. He has given presentations to numerous in-plant groups in the U.S., Canada and Australia, including the Association of College and University Printers and the In-plant Printing and Mailing Association. He also coordinates the annual In-Print contest, co-sponsored by IPMA and In-plant Impressions.
