Customer Service Behind MU's Growth

"It was a good little shop," he reminisces. "It was excellent experience."

In 1989 Wise was hired by his alma mater's Printing Services department as its manager of customer services.

"They needed to change their philosophy and become more customer-oriented," he says. His job was to convince the staff of this. Though it was a change for them, he says, eventually employees accepted the idea that customers' demands, no matter how tough, had to be met.