Customer Service Behind MU's Growth

But like many in-plant managers, he didn't have printing in mind when he first joined the working world.

Wise was born in California—not the state, but a town by that name in his native Missouri (or "Missoura" as it rolls off his tongue). After getting his journalism degree in 1974 from the University of Missouri, Wise took a job selling advertising for the Columbia Missourian newspaper.