Customer Service Behind MU's Growth

After attending the conference for years, Wise felt that hosting it this year was a way to give something back to an organization he loves.

"I just really, wholeheartedly believe in the ACUP concept," he says.

When he's not in his office or walking the shop floor to talk with his 82 full-time employees, Rick Wise enjoys exercising in the gym or taking long walks. He also likes watching his stepson Zach's lacrosse games with his wife, Toni. Wise also has a son, Neal, from a previous marriage.