Customer Loyalty

Customer loyalty can be defined as the propensity of a customer to choose one business or product over another for a particular need. Do you know how loyal your customers are, how likely they are to choose your shop over alternatives, and what drives their decision process? If not, it would be well worth your time to dig into this topic. What you learn—and the actions you take as a result—may well define the future of your operation in 2006 and beyond.