Cross-Media: an Overlooked Opportunity for In-plants?

Those in-plants that have implemented cross-media marketing services have seen positive results. In our survey, in-plants reported improvements in their ability to demonstrate value and in customer satisfaction. Also showing improvement, they said, was digital print volume: 31 percent of in-plants that invested in cross-media reported an increase in digital print volume as a top benefit of offering these services. On average, print volume increased by 16.6 percent. This is expected to grow, since many respondents are still in the early stages of providing cross-media services.