Cross-Media: an Overlooked Opportunity for In-plants?
Adoption rates of cross-media marketing services are low for in-plants, but those that have moved in this direction say it has helped them demonstrate value, improve customer service and increase digital print volume.
Nearly every in-plant's parent organization has a marketing department. These marketers often look outside of their organization for providers of cross-media marketing services to support their campaign needs. In-plants that cannot provide these services miss out on the opportunity to produce the print associated with these campaigns.
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