Cross-Media: an Overlooked Opportunity for In-plants?
Adoption rates of cross-media marketing services are low for in-plants, but those that have moved in this direction say it has helped them demonstrate value, improve customer service and increase digital print volume.
- They don't know how to price or market the service.
- They lack a strategy.
- They don't understand how these services will fit into their business model.
- It's difficult to create awareness or convince customers to specify these services.
There are many reasons in-plants should consider offering cross-media marketing services. They can not only enhance the value of services offered but create stronger bonds with the departments in-plants serve, making them less likely to outsource work over a minimal cost difference. Also, these services minimize the threat of outsourcing and create new and recurring service streams.
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