Cross-Media: an Overlooked Opportunity for In-plants?
Adoption rates of cross-media marketing services are low for in-plants, but those that have moved in this direction say it has helped them demonstrate value, improve customer service and increase digital print volume.
Low Adoption Among In-plants
According to survey respondents, adoption of cross-media marketing services is relatively low for in-plants. Close to 18 percent of in-plants reported offering cross-media, while 42 percent didn't offer it and had no plans to do so. Compare this to the nearly 38 percent of commercial print provider respondents that currently offer cross media services.
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