Cross-Media: an Overlooked Opportunity for In-plants?
Adoption rates of cross-media marketing services are low for in-plants, but those that have moved in this direction say it has helped them demonstrate value, improve customer service and increase digital print volume.
To assess the current state of print services providers' adoption of cross-media services and identify best practices to grow these services, InfoTrends recently surveyed readers of In-plant Graphics. In September, in partnership with North American Publishing Company (IPG's parent company), InfoTrends surveyed 142 print service providers, including 43 in-plants, to find out how they are developing, implementing and growing cross-media services. The results from this survey provide practical insights for in-plants into how cross-media technology is being implemented in production print environments and the key opportunities it provides.
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