Cross-Media: an Overlooked Opportunity for In-plants?
Adoption rates of cross-media marketing services are low for in-plants, but those that have moved in this direction say it has helped them demonstrate value, improve customer service and increase digital print volume.
From growing print volume to demonstrating increased value, in-plants are advised to consider cross-media services as a way to increase the value of the services they provide. Starting with variable data printing and expanding into value-added cross-media technologies, such as mobile barcodes and pURLs, has worked well for in-plants that have selected this path of transformation. It also provides a foundation for expanding to additional cross media services over time.
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