Cross-Media: an Overlooked Opportunity for In-plants?
Adoption rates of cross-media marketing services are low for in-plants, but those that have moved in this direction say it has helped them demonstrate value, improve customer service and increase digital print volume.
Promoting Cross-Media
The best way for a print service provider to promote its cross-media services and demonstrate competency is to create self-promotion campaigns featuring what they can do. Demonstrating expertise through a cross-media self-promotion campaign provides prospective customers with solid proof of the concept and the provider's ability to deliver.
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