Cross-Media: an Overlooked Opportunity for In-plants?

Furthermore, cross-media also allows for the addition of other value-added services, such as graphic design, marketing strategy development and data preparation, all of which have been deemed very profitable by the print service providers already offering them.

While incorporating one media channel at a time is a good way to scale up cross-media services over the long run, there should be a plan to provide a variety of services over time. Respondents offering cross-media marketing reported campaigns that included more channels (e.g., print, e-mail, web landing pages, mobile marketing) yielded higher profits.