Cross-Media: an Overlooked Opportunity for In-plants?
Adoption rates of cross-media marketing services are low for in-plants, but those that have moved in this direction say it has helped them demonstrate value, improve customer service and increase digital print volume.
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Those in-plants that have invested in cross-media have focused on mobile barcodes, pURLs and video, a quickly growing media channel for marketers. From an investment perspective, mobile barcodes and pURLs also have the highest interest, followed by Near Field Communications (NFC), social media services and website development.
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