Cross-Media: It's Easier Than You Think

As in-plants search for new revenue streams, cross-media marketing is increasingly a hot topic of discussion. Yet many don't fully understand what cross-media is—or how simple it can be to implement it.

In a free webinar next week, moderated by IPG Editor Bob Neubauer, Courney Sumners, of Benson Integrated Marketing Solutions, will reveal how her company is successfully using cross-media marketing services to capture a larger portion of its customers’ total communications. You'll learn the steps her company took to implement cross-media and discover how simple it can be for your in-plant to add this service—and how important it can be to your business.

Attendees of this webinar will learn:

• What is cross media and how can it benefit your company?
• Best practices for transforming your company into a cross-media services provider.
• What tools are available for implementing cross-media?
• What value will cross-media bring to your company and to your customers?

The one-hour webinar will take place August 26 at 2 p.m. ET/11 a.m. PT. Register here.