Tomorrow's In-plant: A Practical Strategy
Creating a business plan can seem daunting but it's a necessary step in determining which business your in-plant will be in tomorrow.
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Bob Keats
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Every business plan has components that are universal. First, a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis of the current operation is useful. This is probably something everyone has done. (It is also an excellent team-building exercise.)
Secondly, a marketing plan is necessary. We begin by asking our customers what they will need us to do in the future. Also, what frustrations do they have with the current systems? If they are sending work outside, we want to understand why. We ask them to imagine what they would need if money were no issue. The answers can be interesting.
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- Companies:
- Xerox Corp.
Bob Keats
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