Creating a business plan is a necessary step in determining which business your in-plant will be in tomorrow.

By Bob Keats

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Bob Keats is a 43-year veteran of the printing industry. Both a Certified Graphics Communications Manager and a Certified Mail Manager, he has been the director of Document and Mail Services at Colgate University since 1994. During his career, he has worked as a prepress technician, prepress supervisor, operations manager, purchasing manager and director in both commercial printing and in-plant environments. Bob is a member of several industry associations including the In-Plant Printing and Mailing Association, the Association of College and University Printers and the National Association for Printing Leadership. He also serves on the Advertising & Design Consultant’s Committee at O-H-M BOCES high school in New Hartford, N.Y. Contact him at:

bkeats@colgate.edu

Some years ago, a friend asked me the question, "Are you in the right business?" I thought he wanted to know how dedicated I was to the printing industry, but I came to realize what he really meant was, am I looking toward the future? He was asking if the business I was in today would be the business I should be in tomorrow.

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Tomorrow's In-plant: A Practical Strategy