Cost-effective In-plant Prevents Outsourcing

While cost is certainly a primary factor, Gerlach reports that quality remains the top consideration for all materials.

"We want every document, whether it's internal or external, to reflect a professional image for the university."

by Robette Brooks

Robette Brooks has authored more than 300 articles about the printing and graphic arts industry in the last 15 years. She is based in Denver, Colorado. You can contact her at: