Going ‘Green’ Reduces Red Ink
But is that enough? Is it appropriate for any business to conduct itself in socially irresponsible ways, simply because those behaviors are not illegal? And, how should financial impacts be added to the mix in making these decisions? We believe there are a number of issues to consider here. These include the following, at a minimum:
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
