Going ‘Green’ Reduces Red Ink
A good example is the recent successful educational campaign conducted by PIA of Southern California, which involved providing insight to regional air quality regulators who were considering implementing rules that would have been catastrophic for printers in that area. Once rules are enacted, it is no longer optional for ethical businesses to comply. Essentially, as I was taught many years ago, ethical behavior must start by not violating the law. That’s pretty basic, it seems to me. And, in today’s society, that includes administrative decrees, rules and regulations—whether we like it or not.
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
