Going ‘Green’ Reduces Red Ink
This question can’t be answered in just one article, but I believe that there are a number of factors that can be considered here. Some of these are financial, or at least have financial implications. Some belong more properly in a discussion on “business ethics.” But all are important, and all of them interact.
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
