Going ‘Green’ Reduces Red Ink
Correctly accounting for the benefits, as well as the costs, of recycling and other “eco-friendly” activities is important.
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www.gamichael.com.
Reprinted with permission from the 2007 GATFWorld. Copyright 2007 by the Printing Industries of America/Graphic Arts Technical Foundation (www.gain.net) All rights reserved.
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Gerry Michael
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Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
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