Going ‘Green’ Reduces Red Ink
As a well-known and respected expert on environmental issues (and especially wetlands management), Kermit the Frog once observed: “It’s not easy being green.” But there can be significant benefits from adopting a “green initiative” for printers. The challenge is how to identify, evaluate and measure them. It’s a challenge that can best be met by those who are willing to see the environmentally conscious movement as an opportunity—and not a threat.IPG
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.