Going ‘Green’ Reduces Red Ink
There are no quick fixes, but the steps in the process should be clear:
• Aggressively identify eco-friendly alternatives.
• Carefully consider their financial impacts, including the financial costs of failing to comply with current or future governmental regulations.
• Measure both the costs and benefits of eco-friendly decisions, including marketing benefits that come from becoming an “eco-friendly” supplier of print.
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
