Going ‘Green’ Reduces Red Ink
Print customers rarely change suppliers solely because they feel it is a socially responsible act. It’s difficult to know whether new business was derived from an eco-friendly business strategy or from quality, price, customer service, etc. Still, such programs as Forest Stewardship Council (FSC) certification do add to a printer’s reputation for acting socially responsible and will help open doors. That’s only a start, though, and being able to walk through that door still requires execution and delivery of a quality product.
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
