Going ‘Green’ Reduces Red Ink
This trend is likely to continue, if not accelerate. Printing customers are likely to opt for more environmentally conscious
suppliers across the board, as their customers press for change. This creates opportunities that eco-friendly printers will take advantage of. But, once again, how much will this benefit be, and just how much will it cost to achieve it?
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
