Going ‘Green’ Reduces Red Ink
Clearly, marketing opportunities also arise from managing a firm in an environmentally friendly manner. Many print consumers are taking steps to ensure that their suppliers are operating in ways that reduce negative environmental impact. There is a large and growing segment of the total print market that is looking for environmentally conscious providers. Companies like Starbuck’s, Nordstrom’s, Microsoft and others have demonstrated their commitment to socially beneficial business practices.
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
