Going ‘Green’ Reduces Red Ink
Too often, an attitude of “if it isn’t broken, don’t fix it” ends up leading to a belief that as long as what you are doing today works, you don’t need to consider alternatives. This attitude is strengthened by the situation that exists for most people who make these purchasing decisions, which is that there are not enough hours in the day to complete their tasks now, and the idea of adding another duty will not be well-received by them. But, this means that eco-friendly alternatives may not even be considered.
- Places:
- Southern California
Gerry Michael is a CPA/consultant who has focused his practice on the printing industry for nearly 35 years, first as the founder of GA Michael & Company, and later as Graphic Arts lead partner at Carlson Advisors. Currently, he is a consulting principal with the firm of Falco, Sult Inc., and works with printers across the country on management and strategic planning issues, and is a frequent speaker at industry meetings, and contributor to various industry publications.
