Corner The Marketing Work

That's what happened at Boeing. Its marketing department didn't always send its work to the in-plant. The shop had to start with small jobs and, over time, convince the marketing department it could handle the work.

It's not just the large in-plants that are doing this either. Mellon Bank's eight-employee shop produces many of the company's marketing materials, but this only started after Manager Mike Renn made numerous visits to the marketing department to solicit work. Even the two-employee in-plant at Sunkist Growers prints marketing work. It's all a matter of taking action.