Copiers are Providing VDP
TrendWatch Graphic Arts has released a report looking specifically at how digital color copier/printers are being used in the VDP marketplace. The report looks at the data from the perspective of print shops whose primary VDP output device is a copier.
• 22% of shops whose primary VDP output device is a copier are doing full-color variable image, variable text jobs with 1-12 variable fields.
• 9% of shops whose primary VDP output device is a copier are doing full-color variable image, variable text jobs with 13+ variable fields.
• 11% of shops whose primary VDP output device is a copier say that VDP is 25-50% of their overall sales volume, compared to only 5% of VDP practitioners overall.
• Only 6% of those whose primary VDP output device is a copier are also using digital presses.