Control the Data Behind Your Mailings

Ted Seward, Vice President of Marketing at BCC Software, a Böwe Bell + Howell company, has noticed in increase in mergers of in-house print and mail functions.

“In some cases, the company had a copy shop but no mail functions,” he says. “In others, they may not have had print or copy functionality but they did have mail. In either case, the departments were looking to expand their functionality and found justification for rolling up or combining like functions or previously outsourced functions.”

“Whether in-plants are new to mailing or not, if they want to manage the mail better, they should pay attention to the data stream and look ‘upstream’ as much as possible. The more control you have of the data behind your mailings, the more relevant a role you can play in the in-house process.”

“Looking upstream will also help you properly plan for the possible impact of an approved postal rate case increase and what this change could mean to each internal supplier of projects.”