Finding Your Web-to-Print Solution
Marketing/Brand Management: While these, too, are typically e-commerce storefronts, the distinction in this category is that they are built and branded for a specific organization or purpose, not the print service provider. Strictly speaking, most in-plant Web storefronts would be a branded solution, such that they are not public and typically require restricted user access. Brand management means just that; sites usually provide templates in which artwork, with color and usage, is managed, helping marketing departments manage their brand more easily than could be done otherwise.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
