Consider your customers' needs in selecting a Web-to-print portal for your in-plant printing operation

By Julie Shaffer

Print Procurement: This would be the e-commerce-style store, where users can buy print or related products. These storefronts may allow for ad-hoc upload of client files (with or without a preflight component) or customization of pre-loaded templates. Many offer instant quotes and a shopping cart interface for payment, with credit card and sales tax support.

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Julie Shaffer Author's page

Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.

Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."

Finding Your Web-to-Print Solution