Finding Your Web-to-Print Solution
Administrative Hurdles
As important as the client-facing part of the solution is, it's also critical to consider what the administrative back end is like. A big hurdle that many print service providers have found with the solution they've chosen is how difficult it is to change things like pricing, new products, new templates or even new users on the solution they've offered — not to mention the user interface. The user interface is very important on this end too, as print shop staff are also users of the system.
Julie Shaffer is Vice President, Digital Technologies at Printing Industries of America. She heads up the Digital Printing Council (DPC), as well as the Center for Digital Printing Excellence at Printing Industries headquarters in Sewickley, PA. In her position, Julie plays a lead role in developing programs and tools to help members grow their businesses with digital technologies.
Known for her graphic production expertise, Julie has a 20-plus year background in pre-media and print. She is often called upon for training, presentations and to provide on-site consulting throughout the industry on diverse range of topics, including PDF, color management, digital printing, social media and Web-to-print implementation. Julie is co-author of several books, including "The PDF Print Production Guide" (1st, 2nd and 3rd edition), the "Web-to-Print Primer" and the forthcoming "Field Guide to Social Media."
