Connect Print and Digital with USPS Informed Delivery

By now you've no doubt heard of the USPS Informed Delivery program, which gives consumers a sneak peak at what's coming to their mailboxes each day. What you may not realize is that this program provides an opportunity for in-plants to add value to their customers' mailings.

In-plants can set up campaigns for their clients to include a full-color representative image and landing page for each mailpiece. This extra work can generate new revenue from existing clients.

In a column by Lois Ritarossi, COO and EVP of Sales and Marketing at Gimbel & Associates, she discusses how printers can use Informed Delivery to integrate their services more closely with their clients’ objectives. Read the full column here.