Competitive Challenges Transform In-plants

Customized communications will help companies reach their target audiences. On-demand printing gives end-users the ability to personalize their communications for each intended receiver. To keep documents dynamic, most will be created on PCs and adapted continuously.

In-plants that accept electronic files will eliminate the time-consuming intermediate step—and cost—of printing the document on a local area network printer and hand carrying the original to the copier. Why should users distribute second-generation documents when they can have higher quality, first generation originals?