Avoid the In-plant Tipping Point
In-plants take heed: commercial printers are targeting your customers by focusing on their strategic goals and objectives. You need to do this too or they will steal your business.
For years you have read articles in IPG, heard from industry experts and I have been beating the drum about how critical it is for the in-plant to demonstrate its strategic relevance and to articulate the value it offers its institution. Hats off to the many in-plants that have been doing this for some time.
- Companies:
- Xerox Corp.
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