Avoid the In-plant Tipping Point
In-plants take heed: commercial printers are targeting your customers by focusing on their strategic goals and objectives. You need to do this too or they will steal your business.
Needless to say, I was very impressed, and I must say somewhat concerned. The company offered a very strong and compelling value proposition as to why the university should consider doing business with it. What is even more interesting, the company does not have an internal design group. For complex applications such as this, it partners with an outside design firm.
- Companies:
- Xerox Corp.
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