Avoid the In-plant Tipping Point
In-plants take heed: commercial printers are targeting your customers by focusing on their strategic goals and objectives. You need to do this too or they will steal your business.
Focusing on Strategic Objectives
Why was this company successful? It did extensive research on each university's strategic goals and objectives. From this information, it showed how a personalized/targeted campaign (print and non-print), focused on a particular university strategic objective, could help the university achieve its goal. This approach was so successful that it got the printer an audience with the appropriate decision makers within the targeted departments.
- Companies:
- Xerox Corp.
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