Avoid the In-plant Tipping Point
In-plants take heed: commercial printers are targeting your customers by focusing on their strategic goals and objectives. You need to do this too or they will steal your business.
Case in point was a meeting I had with a Washington, D.C.-area commercial printer. The CEO brought the entire leadership team to Rochester, N.Y., for a day-long strategy session on how Xerox can help them expand into new market segments, one being higher education. The CEO really understood the value of knowing your customer's business needs, the power of marketing and how to create effective business/marketing plans.
- Companies:
- Xerox Corp.
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