Avoid the In-plant Tipping Point
In-plants take heed: commercial printers are targeting your customers by focusing on their strategic goals and objectives. You need to do this too or they will steal your business.
As World Wide Public Sector Industry Marketing Manager at Xerox, I have been getting requests to present to commercial printers who want to seek business from the public sector market segment. This may sound strange since my role at Xerox is dedicated to the health and growth of public sector in-plants. However, in this tough economy, you can understand that commercial printers are aggressively looking for any new revenue opportunity. What surprised me during my discussions with these commercial printers, was the fact they all have targeted higher education as one of their growth areas.
- Companies:
- Xerox Corp.
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