Commercial Printers - Make Them Your Partners

• Become personally acquainted with the president of each commercial printer you deal with. Go out to lunch. Once you meet each other, it will be harder for you to distrust him or her, and he or she will understand you better.

• Make an excuse to get in touch with a printer. Call up and borrow something, even if you don't need anything: blankets, supplies, ink. This gets the other person to interact with you and lets him or her know you acknowledge them as a part of the industry and that you use the same products. Offer to lend them supplies, as well.