Commercial Printers - Make Them Your Partners

• Make them see that you are a printer, like them. Bring them to your shop. If you get new equipment, invite them to visit your operation to see it. Show them work you've printed.

• Tell them how you can work together, what jobs you can send to them, and why it's important to stay on good terms. Explain that you don't wish to eliminate their business and that you want to be partners, not competitors. Tell them that if they try to steal your customers by underpricing their work, you'll stop sending them work. Explain your particular environment and needs.