Commercial Printers - Make Them Your Partners

Despite your experiences, it's to your advantage to educate the commercial printers you deal with and change their attitudes about in-plants. You can't let these experiences turn you bitter.

Your first step is to determine which items you print cost-effectively and which ones you should send out. Do an in-depth cost analysis of your in-plant. Compare your costs, rates and services to those of outside printers. If you see rates that are lower than yours, inspect the quality of the product being produced at those rates.