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• Can refer back to the info when needed (45 percent)
• Can read the info when it is convenient (42 percent)
• Can pass info easily along to others (38 percent)

About: The 2012 study is based on completed surveys from 1,991 U.S. consumers and 3,816 Canadian consumers. Conducted in June 2012, a 15-minute questionnaire was administered to respondents 18 years of age and older.